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Our priority is getting meaningful results for you. That’s why we follow a universal process with all of our clients – to truly understand your business, develop the best possible action plan, and implement it accurately and efficiently. We utilize the latest digital marketing tools and strategies to help you increase online traffic and sales.
We’ll start with an in-depth consultation to truly understand your business, and map out your brand, digital, and content strategy. Then we’ll conduct a comprehensive digital audit to assess the quality of your online presence and determine what’s working well and what needs improvement. Finally, we’ll develop a customized, step-by-step marketing plan to help you start optimizing your online presence.
This is the shortest phase and typically takes around 4 weeks to complete.
We’ll implement your marketing plan efficiently and effectively. First we’ll optimize your foundational digital assets – your website, on-page and local SEO, funnels, and email marketing. Then we’ll increase brand awareness and drive traffic with ongoing content marketing, off-page SEO, online media and PR features, and even paid advertising campaigns on social media and/or search engines.
The timeline for implementation can vary significantly depending on individual client needs and goals. On average, most projects take about 3-4 months to fully implement. However, smaller projects may only take 1-2 months, while larger projects can take up to 4-6 months.
Once your plan is implemented, we’ll continue maintaining and optimizing your online presence on a regular basis. This includes updates to your website and other digital assets, as well as analytics reports to measure the effectiveness of your marketing. We’ll provide ongoing consulting and training to keep you ahead of the curve. New marketing strategies and campaigns might also be explored.
This phase is more ongoing or periodic in nature. Maintenance and reporting plans generally run on a monthly basis. Supplemental consulting and training are available on a monthly, bi-monthly, or quarterly basis. Phases 1 and 2 might be revisited to plan and implement new marketing campaigns.
Having a clean, fast, aesthetic website is key to leaving a great impression with both new visitors and returning customers. Our website services range from minor design, content, and functionality optimizations to full website redesigns and new build-outs in WordPress.
Search engine optimization helps boost your online visibility and organic traffic. We’ll make sure you’re targeting the right on-page keywords so you move up in search rankings, and utilize local and off-page SEO to get backlinks from high-authority websites.
It’s often not enough just to have your products and services listed on your website. We’ll develop effective marketing funnels by creating lead magnets, landing pages, email automations. Then we’ll utilize traffic generation methods to attract visitors, nurture leads, and turn them into new and returning clients.
Email is still one of the most powerful digital marketing strategies for many businesses. We’ll craft effective and engaging messages, develop automated email sequences, and use audience segmentation to help you build your email lists and increase online sales.
In today’s digital age, content is king, whether it’s audio, video, graphical, visual, written, or a combination of these. We’ll develop an effective content marketing strategy and help with production and distribution so you can build a loyal audience and attract more leads.
Organic reach can be hard to maintain due to increasing competition. Get results faster by investing in ad campaigns on search engines or social media to get your offers in front of more people. We’ll optimize your ad targeting, copy, and offers to maximize ROI.
Your messaging is one of the most important ways that you connect with your audience online. We’ll help you pinpoint your copy across all digital touch points so that it resonates with your target audience, presents clear calls to action, and illustrates your products and services in a compelling manner.
We’ll regularly check and update your website and other core digital assets to ensure they’re working optimally. We’ll also generate analytics reports to measure the results of your marketing efforts and reveal strengths, weaknesses, opportunities, and risks.
For clients who want to learn and implement digital marketing themselves, but want our guidance and support along the way. In this tier, we focus on strategic consulting and educational training for you and your staff. This is best for clients who prefer to move at a slower pace and get more familiar with marketing before diving into larger projects.
For clients who want to be significantly involved throughout the process, but want our help with implementation. In this tier, we provide consulting and training as in Tier 1, but also split the project work between us and the client. This is best for clients who want to move at a moderate pace and get more significant results, but aren’t yet ready to go all in.
For clients who want us to handle most of the heavy lifting. In this tier, we do the majority of the project work, from planning through implementation and beyond, while keeping you in the loop with regular updates and reporting. This is best for clients with larger budgets who want to move at a faster pace, maximize results, and transform their business.
You don’t have to figure out digital marketing on your own. With our highly customized solutions and integrated approach, we’re confident that Layer Digital Solutions is the right agency to help you optimize your online presence and grow your business. Click below to complete our client application. We look forward to speaking with you!