We recorded, released, and promoted three new podcasts every week for seven months. As a result of creating consistent, high-quality content, and leveraging the power of other people’s audiences by interviewing high-profile guests, Craft of Charisma’s audience, site traffic, keywords, and inbound leads increased significantly from the second half of 2018 through much of 2019.
Craft of Charisma, a leading men’s dating and relationship coach in NYC, came to us in summer 2018 to relaunch and grow their podcast audience.
At the time, they had not published any new podcasts for a few years since their debut season. They were averaging 1000-2000 plays per month.
We conducted guest research and email outreach, coordinated the podcast schedule and guest booking process, and developed interview scripts.
We cleaned and edited all podcast audio to enhance the quality and listener experience. We also developed show notes to boost on-page SEO. New episodes were published on the podcast host and company website.
We promoted new podcast episodes on the company’s Facebook and Twitter pages, and sent the links to our guests so they could share it with their audience.